Via Star Rugs 

Via Star Group is a design-driven rug company specialising in stylish, high-quality collections for contemporary living. Founded in Brazil and now expanding into the U.S. market, our mission is to offer versatile and fashion-forward rugs that blend innovation, comfort, and functionality. Our signature style combines organic textures, earthy palettes, and timeless patterns, tailored for modern interiors.

Our group includes Ariadne, a boutique brand dedicated to handmade rugs crafted by artisans in Brazil. Ariadne’s collections reflect a slower, more conscious approach—rooted in craftsmanship, natural and recycled fibers, and tactile design. Each piece is created with care, offering designers and retailers unique options in handloom and hand-tufted construction.

We take pride in maintaining strong inventory, flexible custom programs, and reliable service. With recent showcases at Fuorisalone in Milan and our new Miami base, Via Star is committed to delivering beauty, quality, and integrity—one rug at a time.